Creative by nature.
Technical by necessity.
I started at 17 as an intern at Mello Smello in Minnesota — hand-drawing illustrations, scanning them into a computer, and coloring them digitally. That was before Adobe Illustrator. I didn't just grow up with the creative industry. I watched it get built.
Nearly 30 years later, I've worked every angle of it: print, web, video, motion, branding, photography, teaching, and enterprise creative production. I've been continuously freelancing as a multimedia designer since 2000, taught at the Art Institute of Las Vegas, and built entire video production programs from the ground up at enterprise scale.
My most recent chapter was at Inovalon — where I joined a company that had never produced a single video, and built a webinar program that became one of their highest-performing customer touchpoints, driving significant business through product education.
Now I'm all-in on AI content creation. Not because it's trendy — because it's the next major shift in the creative industry. I've been at the front of every shift so far, and I don't intend to stop.
The site you're looking at right now? I built it myself — from scratch, no templates, no WordPress, no developer. Just AI collaboration, curiosity, and a willingness to figure it out. That's not a footnote. That's the whole point.
-
Age 17 · MinnesotaGraphic Design InternMello SmelloHand-drawn illustration, digital coloring, mockups and presentations. Pre-Illustrator, pre-everything — watching the industry get invented in real time.
-
Post-CollegeProduction DesignerMicroVoice ApplicationsAd production at a Minneapolis agency. Foundational professional environment — still in touch with people from this job.
-
Las VegasGraphic Designer + InstructorSmall Studio + Art Institute of Las VegasWeb and print for small businesses. Learned offset printing and trapping. Taught Character Design, 3ds Max, Maya, and Adobe CC at what grew into a large four-year college.
-
MinnesotaMultimedia DesignerPrime · Ad AgencySmall business to enterprise-level clients. On-location video and photography, business headshots, complete website builds, hand-drawn logos and typography. Work displayed on billboards across the Twin Cities.
-
IndependentFreelance Creative DirectorSelf-employedFull-service independent practice spanning photo and video production, editing, motion graphics, print media, and complete brand design. Also guide early-stage clients through brand strategy — building out full brand kits so startups are ready to present their identity to the world from day one.
-
Most RecentMotion + Video Creative LeadAbility Network → InovalonBuilt enterprise video and webinar production from zero. Led one of the company's highest-performing customer touchpoints. Designed the motion language for the Inovalon brand rebrand.